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Great list of factors submit!

Most of the items listed in every section work well in many search engines not just Google.

I would say a sitemap is important if you have a bigger site.

I would also say in the "factors that may count against you" to watch out for building up reciprocal inbound links to quickly. The one-ways do not matter as much, because there is no way to control who links to you (if your site is popular you may get 1000's of one-way links overnight). It is my belief that the only links NOT to build to quickly are reciprocal ones that Google may view as a "non-natural" link.

Another great addition to the "links" section on your list would be a submission to DMOZ directory (www.dmoz.org). Dmoz results are used in the Google Directory and show up near the top of search engine results pages all over targeted keyword terms. Dmoz allows webmasters to use their results as suplimental search results in website directories, or as a full site directory or even just one or two categories. Since they allow this that means depending on what category you are in, you could have other people adding it to their own site directory. Whats good about that? Well if 1000 people have your Dmoz category content on their site and your link is on the page you could potentially have 1000 links to your site (this is only from sites and urls that are indexed in google. Msn and yahoo index a lot more of these pages than google does, simply because google does not want the same content in thier index.

I will add more later if any comes to mind, but I really like what you have started so far on this Google Ranking Factors List.

Thanks submit, that's a very good overview of the factors. It's always good to have a list like that, even for people that are familiar with SEO.

For me the two main factors are links and content.

For ranking in google two points are important, they are as follows;

1. Backlinks
2. Updated content.

By concentrating on these points, you will get high rank in google.

I'm web developer too! But I think i'm a new bie!
You can tell me about incomming link?

Hi huanhvhd,

An incoming link is when another website links to your website. An outbound link is when you link from your website out to another website, and a reciprocal link is when another website and your website link to each other.

HTH,
Sam

Nice list Submit,
I'll try to put that in practice now.

-What is having keywords in the anchor text of incoming links?

[quote="huanhvhd"]I'm web developer too! But I think i'm a new bie!
You can tell me about incomming link?

An incoming link usually means a hyperlink coming from another resource to the current one. In short, if a link coming from other site to your site then it is a incoming link.

Oh, now i know! Thanks
So what's advantage if my site has incomming link, outbound link or other one!
I look www.alexa.com, they said: people sisite this page and visit other page: like aaa.com, ...
If other site has incomming link to mine, the engine will count for me?

Basic SEO theory states that inbound links will help you the most with search engine ranking - the more inbound links you have, the more "popular" your site will appear to be. Reciprocal links are better than no links at all, and it's also important to have more inbound links than outbound links.

HTH,
Sam

I have read this forum over thouroly and there are some very interesting contributions. I would like to summarise what I see as the major ranking factors in Googles Algo.

1) Incoming links (Number of, quality of, age of, IP address of, WHOIS info Of)
2) On page content (HTML errors, quality of markup)
3) Server and DNS setup.
4) URL structure
5) Trust rank

Allan

OnPage Factors and OffPage Factors.




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Hey Aleister,

I have this question also.

I assume the keyword in the anchor text of incoming links is somehow only possible through including the keyword in your URL.

Obviously including your keyword in your site URL is generally good for SEO. However, can anyone tell us if there is somehow a separate effect for the keyword being in the incoming link also?

Well google highly depends on quality incoming links so try to generate some quality incoming links to your site with PR 4 atleast.

Akash Kumar