Header tags (H1, H2, H3 …..) are the second most important onpage SEO factor that you can use to get better SERPs. Search Engines still(with so much of the algorithm based on backlinks) give decent importance to the Header tags and having your target keywords in them can do a lot of good.
- Use the same target keyword in H1, H2 and H3 tags. This will make the page look focused on a single keyword and gain importance in the Search Engine’s eyes.
- Don’t use target keyword in H1 tag but use them in H2 and H3 tags. According to them H1 tags have been so abused that Search Bots and algorithm does not give as much importance to them as before. Much like they disregard meta-keywords tag.
- Use “keyword” as H1 tag and “keyword”+ “some word” as H2 and H3 tags. Lets assume your keyword is “Header Tags”. Use “Header tags” in H1, “Header tags Secrets” in H2 and “Header tags Secrets Unveiled” in H3.
If you are intelligent (which I am sure you are

), you must have understood by now that none of the aforementioned strategies work well. If you want to do “Good SEO” with the header tags follow the rules set by Google and other Search Engines and use them optimally.