What is the role of a hummingbird in SEO?

For discussion of general Search Engine Optimization, not specific to any engine.
KateSteel
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What is the role of a hummingbird in SEO?

Postby KateSteel » Thu Oct 12, 2017 6:10 am

What is the role of a hummingbird in SEO?

KyraKakkar
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Re: What is the role of a hummingbird in SEO?

Postby KyraKakkar » Fri Oct 13, 2017 2:35 am

Hummingbird is such a subtle update that no one noticed it before Google announced it had shipped a month earlier.

The main thing Hummingbird does is handle queries phrased as questions in a sensible fashion. SEOs have been owning Google for years on queries of this type. It's likely that question-focused content will now rank lower than traditional content.


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