Why is anchor text important to SEO?

For discussion of general Search Engine Optimization, not specific to any engine.
jay11
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Why is anchor text important to SEO?

Postby jay11 » Wed Sep 11, 2019 2:56 am

Why is anchor text important to SEO?

sophiawils59
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Re: Why is anchor text important to SEO?

Postby sophiawils59 » Wed Sep 11, 2019 3:09 am

Anchor text is the clickable part of a link that users see. It is important for SEO because it gives search engines a big clue about the content of the linked page. It is true that the Google guidelines about anchor text usage are contradicting.

rais26
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Re: Why is anchor text important to SEO?

Postby rais26 » Fri Sep 13, 2019 10:46 pm

Anchor text is the clickable text in a hyperlink. SEO best practices dictate that anchor text is relevant to the page you’re linking to.

ritesh3592
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Re: Why is anchor text important to SEO?

Postby ritesh3592 » Sun Sep 15, 2019 9:35 pm

Anchor text is the clickable part of a link, it’s extremely important in telling Google what the webpage being linked to is about. One of the key elements is to understand what keywords you’re looking to rank for and integrate this anchor text in your links, but be very careful not to overdo it, we did a post on[1] this in-house last week.

aarti
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Re: Why is anchor text important to SEO?

Postby aarti » Mon Sep 16, 2019 12:20 am

Anchor Text is used in anchor tag which is a clickable link. We put our desried text in anchor text to create to a link to another webpage or website.


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