For discussion of general Search Engine Optimization, not specific to any engine.
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- Joined: Mon Sep 02, 2019 4:29 am
Anchor text is the clickable part of a link that users see. It is important for SEO because it gives search engines a big clue about the content of the linked page. It is true that the Google guidelines about anchor text usage are contradicting.
- Posts: 333
- Joined: Wed Jul 31, 2019 3:42 am
Anchor text is the clickable part of a link, it’s extremely important in telling Google what the webpage being linked to is about. One of the key elements is to understand what keywords you’re looking to rank for and integrate this anchor text in your links, but be very careful not to overdo it, we did a post on this in-house last week.
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