Just building an app and uploading to App store doesn’t mean you are done. There is a bigger challenge now to get downloads which are the first step to your product’s adaptability. This is where App Store Optimization is the most required. You can learn some professional App Store Optimization tips to improve your app and get more app installs.
1. Understand User Behavior
Designing the optimal app store page begins by understanding user behavior inside the app store. One of the major learnings from analyzing app store visitor engagement is that we can classify visitors into two major groups, based on their behavior patterns.
2. Get a Wonderful App Name
It is a very crucial part of app store optimization. Have a catchy, unique but extremely easy to remember a name for your app. Also, it must have at least one keyword which is highly used by users. Studies state that apps using keywords in the app name lead by several times from those who don’t.
3. Encourage App Reviews
Apps with poor review scores often get completely ignored. Add to this the fact that end users can often prove unfairly savage (even when they’re only paying pennies), and you have the potential for the all-important review section to destroy the success of your app.
4. Remember Testing
App testing is time-consuming and repetitive, but this should never be used as a reason to take shortcuts. Users will soon catch on if an app doesn’t do what it says on the tin, and the App Store might too.
Interested in more info? Make sure to read our full app promotion strategies that will walk you through all there is to know about ASO to promote your app well.
For discussion of general Search Engine Optimization, not specific to any engine.
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