For discussion of general Search Engine Optimization, not specific to any engine.
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If Schema is setup in a website, then in the search results, additional website information will show up under the title and therefore will increase the CTR (click through rate).
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Schema markup is code (semantic vocabulary) that you put on your website to help the search engines return more informative results for users. If you've ever used rich snippets, you'll understand exactly what schema markup is all about. Here's an example of a local business that has markup on its event schedule page.
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