what is google BERT update?

For discussion of general Search Engine Optimization, not specific to any engine.
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sophiawils59
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what is google BERT update?

Post by sophiawils59 »

what is google BERT update?

ritesh3592
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Re: what is google BERT update?

Post by ritesh3592 »

BERT was a 'query understanding' update. This means Google got better at identifying nuances and context in a search and surfacing the most relevant results

nick0201
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Re: what is google BERT update?

Post by nick0201 »

With the Google BERT Update, Google aims to improve the interpretation of complex long-tail search queries and display more relevant search results.
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susanburling
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Re: what is google BERT update?

Post by susanburling »

Now Google will understand your search query more accurately and provide results that are helpful for users.
BERT update will impact so many websites' ranking on Google.

customersurvey
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Re: what is google BERT update?

Post by customersurvey »

BERT is a short form of ( Bidirectional Encoder Representations for Transformers) and it is a very vast field or NLP (natural language processing) on which google is working now a days, Thus, Bert update works with AI and provide more accurate results for long tail keywords used in SEO. Because till now google is lacking in complex sentence structures for the search results. In short bert affects SERP results of longtail keywords and its accuracy.

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