Please explain...

[weblaunchphxx]

Why we should use both single word keywords and phrases keywords?

[aira]

Because a word is different from a set of words. If a single word is included in a phrase then it will have a different meaning right? They have different results not only in SERPs but also in keyword searches. So it is good to use both to expand your keywords.

[weblaunchphxx]

Thanks all for reply.

[akdiver]

I heard single word searches are becoming a thing of the past. As search engine users are getting more experienced they are using longer search phrases to get better results. Worth keeping in mind