Why we need fresh email database?

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ahmedrobin
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Why we need fresh email database?

Postby ahmedrobin » Sat Sep 20, 2014 10:57 pm

Email marketing can be a powerful tool for small businesses, allowing you to reach a large customer base with the minimum of time, cost and fuss. Yet despite the many advantages, your business can't afford to be relaxed about its legal obligations or you may end up regretting the moment you clicked send. The Information Commissioner's Office (ICO) issued new guidance on direct marketing on 6 September 2013, which seeks to clarify existing obligations under the Data Protection Act 1998 and the Privacy and Electronic Communications Regulations 2003, particularly around the area of consent. This article covers the basics that any business using email for marketing should follow. Full guidance from the ICO can be downloaded here. Respect your legal obligations Just as your business would treat its tax or contractual obligations carefully, it is important to keep in mind that email marketing is a legally regulated area and needs to be treated with caution. Which means that sending email marketing messages incorrectly may not just anger potential customers; it could cost you money in fines up to £500,000. Individual or corporate? Your legal obligations differ depending on whether you are contacting an individual subscriber or a corporate subscriber. An individual is a residential subscriber, a sole trader or a non-limited liability partnership in England, Wales and Northern Ireland. Corporate subscribers include corporate bodies such as limited companies, a limited liability partnership in England, Wales and Northern Ireland and any partnership in Scotland. Paying attention to the nature of your marketing list will inform your approach to email marketing and help you avoid any legal pitfalls. Consent is king When marketing to individuals using email, the most important principle is consent. You can only send marketing emails to individuals if they have consented to receiving them. Sending messages without their permission is a breach of the regulations and makes you potentially liable to pay damages. This is where the updated ICO guidance is key. It states that "extremely clear and specific consent" is needed from consumers for direct marketing via e-mail. This means that consent to receive a one-off message does not provide ongoing consent to receive direct marketing e-mails in future and also that "consent to receive phone calls cannot be extended to cover texts or e-mails, and vice versa." Businesses should use 'opt-in' boxes on websites and applications form to obtain consumers' explicit consent to receive direct marketing messages and keep clear records of the consent as evidence in case of a future complaint. Even if you only intend to contact businesses, remember that sole traders, which make up 74% of businesses, are treated as individuals for the purposes of the regulations. Remember you must still provide recipients with a way to opt out of receiving your emails each time you contact them. Be open with your customers You would never conceal the identity of your business in a leaflet, or fail to provide contact details for your business in a newspaper advert. The same applies with email marketing. Not only is concealing your identity or failing to provide a valid address counterproductive, it is prohibited by the regulations. When sending marketing emails always identify your business clearly and always provide a valid email address so the recipient can opt out of receiving emails from you. If you do receive an opt-out request, make sure you act on it swiftly. Doing so should avoid it turning into a full complaint. Buying lists Buying lists of contacts is a common way of growing lists of potential customers. However, even though the details were collected by a third party, you remain legally responsible for how you use this information. You can only use a list from a third party if the information on it was obtained with consent and the recipients have agreed to receive marketing emails from third parties. When purchasing a list, following the steps below will help protect you from liability: Ensure that the company you are purchasing the list from is a reputable company and you trust the information they are providing. Seek assurances from the company that the information on the list was collected in an appropriate way with the consent of the individual contacts. Keep a copy of these assurances where possible. An older list is more likely to result in complaints from individuals who do not remember inviting contact from third parties so check the list is up to date when you purchase it. Falling foul of the regulations Despite following the tips above, there may be occasions where you find yourself accidentally breaching the regulations. If this is the case, best practice is to deal swiftly and openly with any complaints that arise. Apologise to the customer and assure them they will not receive further emails from you. Take swift action so they do not receive further communications and, if the contact came from a bought-in list take steps to check the list is up to date. This action will significantly reduce the chances of the issue escalating any further and save you time, money and stress. You may also want to check whether your website and ecommerce processes are legal - check out these articles on cookies legislation and distance selling regulations.
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ahmedrobin
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Re: Why we need fresh email database?

Postby ahmedrobin » Sat Sep 20, 2014 11:05 pm

its really a nice post..For email marketing you need fresh and latest email list.Latest database serve you high quality email database from different country.If you need any email database you can connect us.. http://www.latestdatabase.com

suzi02
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Re: Why we need fresh email database?

Postby suzi02 » Fri May 06, 2016 11:51 pm

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babbukhiva
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Re: Why we need fresh email database?

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Hicks
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Re: Why we need fresh email database?

Postby Hicks » Sun Aug 14, 2016 11:34 pm

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semalaia4n
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Re: Why we need fresh email database?

Postby semalaia4n » Mon Aug 22, 2016 4:06 am

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iOSGeek
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Re: Why we need fresh email database?

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babbukhiva
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Re: Why we need fresh email database?

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babbukhiva
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Re: Why we need fresh email database?

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babbukhiva
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Re: Why we need fresh email database?

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babbukhiva
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Re: Why we need fresh email database?

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williamsreus1
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Re: Why we need fresh email database?

Postby williamsreus1 » Fri Sep 30, 2016 3:41 pm

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Gloriabutler01
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Re: Why we need fresh email database?

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Smithrex
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Re: Why we need fresh email database?

Postby Smithrex » Mon Oct 10, 2016 2:06 am

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