Matching Keywords with Webpage Text

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calkins

Matching Keywords with Webpage Text

Postby calkins » Sat Mar 18, 2006 2:50 pm

I recently read that it is a good idea to match as many metatag keywords with the actual text on the webpage.

I was thinking that it would be a good idea to copy the keywords and paste them into a layer on the page that is behind a photo layer, so that it wouldn't be visible to the viewer.

Does anyone know if search engine robots would be able to read this text even though it's behind a layer and not visible?

Thanks for any help!
Brent

coop99
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Postby coop99 » Sun Mar 19, 2006 2:17 pm

You do not want to use hidden text of any kind if you hope to rank well for a long time in search engines. You are right about using your text on the page and in your meta content especially the Title, but never hide text by using it on the same colored background or by hiding behind multiple layers.

The bots can read it, but you do not want to set off any possible penalties by doing this. If you are going to put it behind an image why not use alt text with the keywords in them for images.

Here is an example of why it is bad (read the comments):

http://www.mattcutts.com/blog/seo-advic ... -releases/

calkins

Postby calkins » Sun Mar 19, 2006 3:02 pm

Thanks so much for your feedback. I had no idea that creating hidden text is not allowed. Makes sense after reding the link you sent. Would you recommend putting the keywords and the webpage title in the alt text for the image?

Thanks again for your help!

coop99
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Postby coop99 » Sun Mar 19, 2006 8:15 pm

calkins wrote:Would you recommend putting the keywords and the webpage title in the alt text for the image?


Yes, it is a good idea to use keywords on your alt text for a couple of different reasons. Number one it helps users who are disabled 'read' your image descriptions instead of just seeing blank space (you would be surprised by the amount of these users a site gets).

It also assists with search engine ranking and will also help search engines to read your image descriptions.

Check out this post for more on image alt text:

ALT Tags & ALT Text - Do you use them?

It is best to put your keywords many places on a web page for optimal performance in the search engines.

The page Title is a great place to use keywords. Put the strongest keywords towards the beginning of the title.

The page description is another common location of strong keywords.

Other than meta tags, it is wise to use your keywords in the body of your pages. Try incorporating the use of <h1>,<h2> tags using descriptive text and keywords in them.

Bold text in a few locations that has keywords is another (do not overdue bold text as the more bold there is the less weight bold text will hold for you).

Use your keywords within your page content text and within hypertext links to internal and external sites or pages (do not overuse keywords and it is best if the wording sounds natural to a user). Try to think of your page as an 'hourglass' shape from top to bottom. An hourglass is wide at the top and bottom while being narrow in the middle. If you place the majority of your keywords on a page at the top and bottom including a few in the middle you will have a well balanced page using your strong keywords. Search engines should have no trouble seeing what your market is and where you hope to show under keyword searches.

Check out this post on writing web site copy:

Over Optimization of Website Keywords

Once you get the on-page aspects down, you can begin building relevant back links using your strongest keywords within the anchor text links that point to your site from other pages.

gamers

Postby gamers » Wed Jun 28, 2006 9:48 am

first make your content page and then afterwords, copy and paste your keywords into the metatags this way they will all be in there already.

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Postby Torsten » Sat Jul 22, 2006 9:26 am

gamers wrote:first make your content page and then afterwords, copy and paste your keywords into the metatags this way they will all be in there already.
What would be the right mix between main key words and occurence in text?
I also have read that:
* title tag
* heading
* emphasized
text counts as well.

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Postby Empemapburla3 » Tue Feb 06, 2007 12:25 pm


stevewaganer
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Postby stevewaganer » Thu Aug 23, 2007 10:53 pm

Search engine treats Hidden text as a spamming so you should avoid it.

riyajindal
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Re: Matching Keywords with Webpage Text

Postby riyajindal » Wed Mar 27, 2019 4:56 am

Exact Match: the anchor text is the exact keyword or phrase for which we want to rank. ...
Phrase Match: the anchor text contains the keyword phrase for which we want to rank. ...
Partial Match: the anchor text has all words in the query, but not as an exact phrase.

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Re: Matching Keywords with Webpage Text

Postby ronniereagan » Sun Apr 07, 2019 4:37 am

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