Advantages and disadvantages of using social media
Too many businesses enter into social media because it's 'the done thing' - they feel they should have a presence purely because their competitors do. There are a number of real benefits to getting involved with social media, provided it is properly planned and executed.
Business advantages of effective social media use include:
compelling and relevant content will grab the attention of potential customers and increase brand visibility
you can respond almost instantly to industry developments and become heard in your field
it can be much cheaper than traditional advertising and promotional activities
social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales
you can deliver improved customer service and respond effectively to feedback
customers can find you through new channels, generating more leads
increased loyalty and advocacy from the customers you've connected with
you will need to commit resources to managing your social media presence, responding to feedback and producing new content
it can be difficult to quantify the return on investment and the value of one channel over another
ineffective use - for example, using the network to push for sales without engaging with customers, or failing to respond to negative feedback - may damage your reputation.
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