Facebook Ads Audit?

[Djurforsakring]

Hi,

I have had the issue a multiple times in the last few weeks that I need to do a Facebook Ads Audit on a potential clients Ad account but don't really have a good setup to do it.

I find it hard when you don't know the purpose with all the campaigns of the former account manager and how the strategy has been.

Does anyone have a good Facebook Audit Template?

I use Supermetrics to pull data from Facebook Ads to Google Spreadsheet - so if anyone have a template for that I would be forever thankful!