Focused Marketing

Discuss all aspects of Social Media Marketing, including Social Bookmarking, Blogs, Facebook, Twitter, MySpace, Youtube, Linkedin, Digg and others.
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Location: Huntingdon Valley, PA

Focused Marketing

Postby pro2pronetwork » Tue Mar 22, 2011 1:37 pm

This professional marketing & doctor marketing strategy is about the power of focused marketing.

First, let me state a FACT: You simply cannot be everything to everyone.
And, as you know, there is tremendous VALUE in focusing your marketing efforts on a target(ed) market, group, area, etc.

Before you start advertising or marketing your product or service, you need to figure out who your target market is.
In other words, who is most likely to buy from you?

For example, lets say that you don’t have a specific geographic area you want to market to…it is likely that you will target a specific age group, gender or people most likely in need of your specific solution.

Remember, too many choices paralyze people, and that usually delays (or eliminates) a person’s buying decision. If you are a doctor, you have the freedom to list all of your services BUT you cannot “advertise” or have an offer (or call-to-action) for all of your services at once.

If you own a watch store, you do have the freedom to offer a coupon or a discount on all of your watches BUT you will not want to offer 20 different coupons or offers for 20 different watches.

Focus your marketing efforts on one specific product or service, and you will save yourself a lot of time, energy and a tremendous amount of money.
And, you will be able to truly maximize the buying power of your target market.

Dr. Len Schwartz
Pres/CEO of Pro2pro Network
Dentist Marketing

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Re: Focused Marketing

Postby nisha » Wed Nov 23, 2011 1:33 am

very nice info about marketing

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Location: Queanbeyan, NSW.

Re: Focused Marketing

Postby railwaysleepers » Fri Nov 25, 2011 12:26 am

Thanks for nice information.

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Re: Focused Marketing

Postby atcomaartltd » Sat Feb 25, 2012 3:25 am

Can we know advantages and disadvantages of focused marketing???

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Re: Focused Marketing

Postby nopi » Mon May 14, 2012 5:26 pm

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Re: Focused Marketing

Postby Monoroe01 » Tue Jun 21, 2016 10:26 pm

Looking for a Dental Office to get rid of your dental health issues. Golden Smiles Dental is a reliable name to trust with all your dental issues.

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Re: Focused Marketing

Postby Shelly47 » Wed Mar 08, 2017 5:37 am

Now it is a lot easier for people to set appointment with dentists. Now you can easily book appointments for dentists online.

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Re: Focused Marketing

Postby GuitarPrince » Sun Apr 09, 2017 8:54 am

good post, thanks for sharing. Keep up the great work!

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Re: Focused Marketing

Postby kumarsatish » Tue Apr 11, 2017 5:10 am

Great port with nice information thanks for sharing with us

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Re: Focused Marketing

Postby JossCart » Wed Sep 27, 2017 10:11 pm

Sites like Instagram that are image driven do not have much scope for content based optimization. The best chance to get more followers is to use the compelling captions.

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Joined: Fri Jan 04, 2019 12:08 am

Re: Focused Marketing

Postby riyajindal » Fri Jan 11, 2019 1:15 am

A marketing strategy in which a company concentrates its resources on entering or expanding in a narrow market or industry segment. A focus strategy is usually employed where the company knows its segment and has products to competitively satisfy its needs.
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