Changing Telecom Market & Need for Customer Micro-segmentation

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neharoy
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Changing Telecom Market & Need for Customer Micro-segmentation

Post by neharoy »

Telecom companies are constantly gathering different kinds of data on their current and potential customers in order to profile them. They collect data on their customers’ age, gender, lifestyle, preferences, daily network usage, habits, and tastes. Reason: To establish customer segmentation using data mining techniques has become essential in today’s fast-paced world of cut-throat competition …
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