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Changing Telecom Market & Need for Customer Micro-segmentation

Posted: Sun Jul 07, 2019 11:52 pm
by neharoy
Telecom companies are constantly gathering different kinds of data on their current and potential customers in order to profile them. They collect data on their customers’ age, gender, lifestyle, preferences, daily network usage, habits, and tastes. Reason: To establish customer segmentation using data mining techniques has become essential in today’s fast-paced world of cut-throat competition …
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