zinthaq wrote:Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Hi PPC is very costly as google, yahoo and msn site are very renowned search engines so they charge very high for this.people bid for some site to display their ads because for the popularity of that particular site and i will suggest you to use other advertising agencies for advertising any site or blog because they take a reasonable rate to display your site links or banners.I always use adbrite its very affordable.
Thanks.