Discuss other engines here. AllTheWeb, AltaVista, Excite, Lycos, etc...
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You need Google analytics for tracking your traffic. Google webmaster tools for tracking your keywords. And Yahoo site Explorer to track links back to your site as Google does like to provide this info in a reliable manner.
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Google search engine is that it so good at putting the most relevant sites at the top of the results list. Google does this by rating sites based on how many other sites link to it. The more popular the site that links to your site, the better Google search engine ranking you get. Google figures if several high quality and/or popular sites link to your site then it must contain some useful information.
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