Discuss other engines here. AllTheWeb, AltaVista, Excite, Lycos, etc...
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There are lots of positive issue why google is the best search engine. But the main thing is google can drive massive and accurate result within a moment. Which other searching can't generate.
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You need Google analytics for tracking your traffic. Google webmaster tools for tracking your keywords. And Yahoo site Explorer to track links back to your site as Google does like to provide this info in a reliable manner.
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It tends to be good at selecting links that closely match your search query. What you want is usually near the top.It doesn’t sell placement of search results.Sponsored links and ads are clearly marked and keptseparate from search results.Ads relate to content and aren’t distracting.
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