Discuss Yahoo, Dmoz, Looksmart and other directories here.
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- Joined: Tue Aug 14, 2007 6:07 am
Back when the search engines started tracking link popularity as part of their ranking algorithms, they were looking for links that pointed to websites and counted them as votes for that website. When people found out that having links pointing to your website was important they started doing reciprocal link exchanges. Because link popularity could now be manufactured, the search engines gave different amount of weight to links depending on what type they were. One way links seemed to be more powerful because that most likely meant that one website was linking to another because they wanted the visitors to their site to know about the website they were linking to. It was a unbiased "vote" for that website. There is debate on whether one way text links are more important now than reciprocal links but in my opinion, I would say they are more important to search engines. The key to remember when it comes to building your link popularity, is to always try to get links from related websites. Try to follow the theme of your website and get links from websites whose users would gain something from following that link and visiting your website. When submitting to web directories make sure you choose the most relevant category for your website. Web directories become an important part of the overall link building mix, especially when you submit to directories that offer a one way link. Whether you are submitting to free or paid web directories, every little bit helps.
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