Link popularity is important if you want to achieve high positioning in every search engine...It simply calculates the importance of a page and might give you a high rank...
link popularity measures the quality and quantity of a website that is link to a specific site. It play an important role to make visible to the search engine.
Link popularity is vey important. if your site has more back links means site is more popular and your site can have high ranking in search engine and you can get more traffice towards your website.
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Link building has become one of the cornerstones of any effective search engine optimization campaigns. For many sites, a strong link building campaign, along with a strongly optimized website, is enough to make it rank high on major search engines.
Link popularity is important primarily because it's the main parameter used by Google to determine the value of a website. The more popular it is, the better it appears in search engine.