How to increase CTR of keywords?

For discussion of cost-per-click (CPC) engines, such as Yahoo! and Google Adwords.
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Iorynx
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Re: How to increase CTR of keywords?

Post by Iorynx »

You might have to change the company for getting a better CPC.

Angelia
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Re: How to increase CTR of keywords?

Post by Angelia »

Keywords
Although you may immediately look at the ads for inspiration to improve CTR, the keywords can be playing a part in low CTR's. Make sure you have the right negative keywords and match type settings. This will help you to target the most relevant searches that people are typing in. The next step is to attract the right people with the most engaging message which is relevant to your business, products and services.

Justin888
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Re: How to increase CTR of keywords?

Post by Justin888 »

Can anyone explain negative keyword please? This is regarding CTR for your ads correct?
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andyflower
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Re: How to increase CTR of keywords?

Post by andyflower »

CTR plays a large role in your keyword quality scores. Google uses CTR data to gauge the relevance of your keywords to ad text by more or less letting the end user tell Google how relevant the ads were to the search term they used to find your ad. Ads that are more relevant usually get a higher rate of click throughs to their website.

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JerryWalker
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Re: How to increase CTR of keywords?

Post by JerryWalker »

Iorynx wrote:You might have to change the company for getting a better CPC.
We need to change the company or keyword?Keywords making CPC bat able on the web so we have to go through keyword only, how a company help to make a better CPC?

riyajindal
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Re: How to increase CTR of keywords?

Post by riyajindal »

Start generating urgency with countdown timers. ...
Use ad extensions to increase visibility. ...
Use symbols to get attention. ...
Put the main keyword you're bidding on in the URL of your ad. ...
Call your readers to action to get the click.

Arpita
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Re: How to increase CTR of keywords?

Post by Arpita »

Thankyou for sharing this useful information!

ritesh3592
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Re: How to increase CTR of keywords?

Post by ritesh3592 »

In order to get max CTR the important things are:
-Selection of keywords
-Optimized landing page
-Effective and relevant Ad copy
-Well optimized ad

atocloud
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Re: How to increase CTR of keywords?

Post by atocloud »

There are many ways to increase the CTR of keyword mentioned below:
1. Make full use of all types of ad extension such as Call extensions, Structured snippet extensions, Review extensions
2. Include your target keywords in your adverts
3. Use title capitalisation in your adverts!
4. Use the advert display URL effectively
5. Regularly adjust your bids
6. Check out the competition

The above suggestions to improve AdWords CTR should certainly help you to improve campaign performance.
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