Share Some Ideas to Lower Our CPC with PPC ads

For discussion of cost-per-click (CPC) engines, such as Yahoo! and Google Adwords.
DnPresident
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Joined: Mon Jun 18, 2007 7:58 pm
Location: Lexington, Ky.
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Share Some Ideas to Lower Our CPC with PPC ads

Postby DnPresident » Mon Nov 12, 2007 10:20 pm

Some things I can share with you that can raise/Lower your CPC

1. If your CTR on your ads are too low, say below .05 the PPC feed provider will lower your Quality Score and raise your CPC

2. Not having relevant content on the lander will lower your Quality Score and raise your CPC.

3. Not having a good call to action keyword rich ad will lower your Quality Score and raise your CPC.


4. Not having a contact link on the landing page will lower your Quality Score and raise your CPC.

:)

simp1213
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Joined: Mon Mar 03, 2008 5:58 pm
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Postby simp1213 » Fri Mar 07, 2008 1:17 pm

Didn't know about the contact link bit - thanks.

simplefriend
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Postby simplefriend » Thu Apr 10, 2008 6:49 am

Google likes site map also...
Keep relevant keywords within one adgroup, but no more than 20.
Update your ads depending on CTR, delete bad one and replace by new variation.

web67
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Joined: Mon Mar 31, 2008 12:14 pm
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Postby web67 » Fri Apr 11, 2008 1:53 pm

keeoing relevant content, and site map, but also having fresh content

Doets1962
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Joined: Wed Dec 21, 2016 8:10 am
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Re: Share Some Ideas to Lower Our CPC with PPC ads

Postby Doets1962 » Wed Dec 21, 2016 8:42 am

it is a for china, so its very limited. if you want to target the market of china then you should go for baidu.

CoolHandCol
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Joined: Thu May 12, 2016 10:40 am
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Re: Share Some Ideas to Lower Our CPC with PPC ads

Postby CoolHandCol » Sun Jan 15, 2017 11:49 am

I'm not sure about the contact bit too. I've switched to product listing ads where trying to control what products are shown and when is much more difficult. Any ideas about that?


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