Landing Pages and PPC

For discussion of cost-per-click (CPC) engines, such as Yahoo! and Google Adwords.
JGSearch
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Landing Pages and PPC

Postby JGSearch » Fri Feb 27, 2009 10:23 am

Do you think Landing Pages are important to converting PPC?

We are interviewing someone to start a ppc campaign for one of our sites and they want to build a lot of these, and it seems like a bulk of the money is spent on these as well

liebe911
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Postby liebe911 » Sat Feb 28, 2009 9:38 pm

Yes for some they are important.

realtor
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Postby realtor » Sun Mar 08, 2009 2:39 pm

Yes they are. If someone is looking for something very specific then make it as easy for them as possible and they won't bounce.

stephen186
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Postby stephen186 » Tue Mar 10, 2009 1:08 am

landing pages are very important both for conversion and also to get a good quality score in adwords at least.

zeruel
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Postby zeruel » Thu Mar 12, 2009 7:21 am

I believe they are very important. You won't have good conversion if not for the importance of these landing pages.

manzanodindo
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Postby manzanodindo » Sun Mar 29, 2009 7:12 am

I know it is very important, but can someone please explain it further. Been really so curios on PPC, if this sounds promising might wanna try it for our site as well. Thanks in advance!

Jrafique
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Postby Jrafique » Sun Mar 29, 2009 11:53 am

Surely for quality score quality landing pages are very important. Actually there should be a complete relevancy among keywords, ads and the content on the landing page. If it is not maintained then certainly you are going to lower your ROI.

scott5430
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Postby scott5430 » Mon Mar 30, 2009 6:51 am

landing pages are important for quality score (which saves you money on your clicks). they are also extremely important for conversions.

mdamin76
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Postby mdamin76 » Wed May 26, 2010 11:36 pm

Important indeed. It's one of conversion factor.

dee_el07
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Postby dee_el07 » Wed Jun 02, 2010 11:20 am

Yes, it is important specially on adwords. if your homepage doesn't have keyword rich content, or doesn't have enough space to put contents for you to increase your Quality score and impressions, you need to create a landing page where in all the targeted keywords are there so your quality score would increase as well your impressions. the conversion code should also put on landing page so you would tract what are the best performing keywords on your campaign.

jeffyrh
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Re: Landing Pages and PPC

Postby jeffyrh » Fri Nov 26, 2010 8:43 pm

ppc is very important for me

lexusbarbosa
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Re: Landing Pages and PPC

Postby lexusbarbosa » Mon Nov 29, 2010 7:26 am

Yes they are. If someone is looking for something very specific then make it as easy for them as possible and they won't bounce.

credasys
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Re: Landing Pages and PPC

Postby credasys » Thu Dec 02, 2010 9:41 am

Yes, of course. landing page plays role in ppc.

riyajindal
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Re: Landing Pages and PPC

Postby riyajindal » Sat Mar 02, 2019 5:26 am

When a visitor clicks on a Pay Per Click (PPC) ad, they're taken to a landing page — a web page whose sole purpose of existence is to entice people to take an action. If done well, it could be the most effective marketing weapon in your arsenal.

Arpita
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Re: Landing Pages and PPC

Postby Arpita » Mon Mar 04, 2019 5:46 am

Thankyou for sharing this useful information!


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