For discussion of cost-per-click (CPC) engines, such as Yahoo! and Google Adwords.
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A website serving an average of 3 pages per visit, each with 2 ad units and an impression CPM of $1 would therefore earn $6 per 1000 visits. CTR : The majority of AdSense bids are per click, so the Click Through Rate of your ad units has a huge impact on revenue performance.
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