How do you calculate CPC (Cost Per Click)?

For discussion of cost-per-click (CPC) engines, such as Yahoo! and Google Adwords.
benoliphant
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How do you calculate CPC (Cost Per Click)?

Postby benoliphant » Thu Aug 04, 2016 12:40 am

Hello guys,

Question to experts.
1. How they caculate CPC?
2. What is factors of CPC Fluctuation?

semalaia4n
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Re: How do you calculate CPC (Cost Per Click)?

Postby semalaia4n » Thu Aug 18, 2016 4:23 am

Increase click-through rates (CTR) by creating compelling, relevant ads.

benoliphant
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Re: How do you calculate CPC (Cost Per Click)?

Postby benoliphant » Thu Aug 18, 2016 6:10 am

Sorry i'm not getting what you are saying. can you please elaborate How CPC works.

IvanN
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Re: How do you calculate CPC (Cost Per Click)?

Postby IvanN » Fri Sep 23, 2016 6:54 pm

CPC stands for Cost Per Click and is an important metric for marketers to understand when analyzing the performance of their digital campaigns and arbitraging opportunities. The formula to calculate cost per click is the cost to the advertiser divided by the amount of clicks.

benben1
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Re: How do you calculate CPC (Cost Per Click)?

Postby benben1 » Mon Oct 03, 2016 3:32 am

I believe you asked about cost for each click you get and not Average cost per click for your campaigns. Please correct me if I’m wrong.
Based on my understanding of your questions, the actual cost per click is a function of your bid (Max CPC), quality score and what the competitor (whose ad rank is just above yours) is bidding.
It’s different from what you put as Max CPC in the account. Max CPC is the maximum you’re willing to pay whereas Actual CPC is what you are charged for a click. :D
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Womay1934
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Re: How do you calculate CPC (Cost Per Click)?

Postby Womay1934 » Mon Dec 19, 2016 6:21 am

Others would argue that 2% is too low. I’m not advocating that once you hit 2% CTR, you’re in the clear.

Foreemended1969
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Re: How do you calculate CPC (Cost Per Click)?

Postby Foreemended1969 » Tue Dec 20, 2016 5:20 am

Are you running ads on Facebook or Google Adwords? Which medium is profitable for you? For me it's not about profit only. It's about profit and tracking. If I can't track ROI accurately then there is no reason to promote ads in that medium.

Leake1944
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Re: How do you calculate CPC (Cost Per Click)?

Postby Leake1944 » Tue Dec 20, 2016 6:04 am

Are you running ads on Facebook or Google Adwords? Which medium is profitable for you? For me it's not about profit only. It's about profit and tracking. If I can't track ROI accurately then there is no reason to promote ads in that medium.

Doets1962
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Re: How do you calculate CPC (Cost Per Click)?

Postby Doets1962 » Wed Dec 21, 2016 8:36 am

it is a for china, so its very limited. if you want to target the market of china then you should go for baidu.

riyajindal
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Re: How do you calculate CPC (Cost Per Click)?

Postby riyajindal » Sat Mar 02, 2019 2:56 am

CPC is calculated by dividing the total cost of your clicks by the total number of clicks.
Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you're charged for a click on your ad

Arpita
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Re: How do you calculate CPC (Cost Per Click)?

Postby Arpita » Mon Mar 04, 2019 1:21 am

CPC= Cost To Advertiser/No of Clicks

rachellesarkis
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Re: How do you calculate CPC (Cost Per Click)?

Postby rachellesarkis » Mon Mar 04, 2019 6:49 am

Here’s a formula to see how many clicks per month you’ll get on a specific keyword:
Keyword Volume * Average CTR for your industry = Clicks per month

Here’s the formula to see monthly cost of a given keyword:
Clicks per month * cost per click = monthly cost for that keyword


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