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What is the best keyword matching type for new campaign?

Posted: Fri Feb 17, 2017 12:03 am
by iberiss
Any body suggest which is the best keyword matching type for google adwords new campaign? Broad match modifier or exact match.

Re: What is the best keyword matching type for new campaign?

Posted: Wed Feb 27, 2019 5:36 am
by riyajindal
I'll suggest you to set up three new ad-groups separate for Broad Match Modifier, Phrase and Exact and let it run for 7 to 14 days. After that you should analyse the performance of each match type. It will help you to make your decision regarding keywords match type as which will work and which won't.

Re: What is the best keyword matching type for new campaign?

Posted: Fri Mar 01, 2019 3:44 am
by Arpita
Thankyou for sharing this useful information!