I think all trends below will have a considerable impact on the digital retail industry in 2019.Machine learning and AI
These technologies are effective tools for satisfying customer demands, as they allow e-commerce websites to suggest products specially tailored to their requests.Machine learning and AI are being increasingly used by many businesses across the web.Conversational user interfaces (chatbots)
They offer the possibility to communicate with a machine using a natural language. Chatbots give retailers the possibility to provide different content based on a buyer’s wishes in the form of a dialogue. As a result, they can find the desired product by asking different questions about customer tastes before proposing specific items.Augmented Reality
It is changing the very way people interact with their surroundings. With the help of Augmented Reality technology, using a simple webcam you can try-before-you-buy and it is the crucial factor when it comes to making a final decision about products or services.
If you want to find out more about trends that can help you to improve conversion rates, and win new customers, check this blog post,https://elogic.co/blog/e-commerce-trends-to-leverage-in-2019/