How do you calculate CPC (Cost Per Click)?

For discussion of cost-per-click (CPC) engines, such as Yahoo! and Google Adwords.
Post Reply
benoliphant
Posts: 7
Joined: Fri May 20, 2016 4:13 am
Contact:

How do you calculate CPC (Cost Per Click)?

Post by benoliphant »

Hello guys,

Question to experts.
1. How they caculate CPC?
2. What is factors of CPC Fluctuation?

semalaia4n
Posts: 213
Joined: Tue Jul 19, 2016 9:52 pm
Contact:

Re: How do you calculate CPC (Cost Per Click)?

Post by semalaia4n »

Increase click-through rates (CTR) by creating compelling, relevant ads.

benoliphant
Posts: 7
Joined: Fri May 20, 2016 4:13 am
Contact:

Re: How do you calculate CPC (Cost Per Click)?

Post by benoliphant »

Sorry i'm not getting what you are saying. can you please elaborate How CPC works.

IvanN
Posts: 24
Joined: Wed Sep 14, 2016 7:56 pm
Contact:

Re: How do you calculate CPC (Cost Per Click)?

Post by IvanN »

CPC stands for Cost Per Click and is an important metric for marketers to understand when analyzing the performance of their digital campaigns and arbitraging opportunities. The formula to calculate cost per click is the cost to the advertiser divided by the amount of clicks.

benben1
Posts: 85
Joined: Wed Sep 28, 2016 10:56 am
Contact:

Re: How do you calculate CPC (Cost Per Click)?

Post by benben1 »

I believe you asked about cost for each click you get and not Average cost per click for your campaigns. Please correct me if I’m wrong.
Based on my understanding of your questions, the actual cost per click is a function of your bid (Max CPC), quality score and what the competitor (whose ad rank is just above yours) is bidding.
It’s different from what you put as Max CPC in the account. Max CPC is the maximum you’re willing to pay whereas Actual CPC is what you are charged for a click. :D
The Video Marketers Profit Mining System Vid Reaper Review

Womay1934
Posts: 22
Joined: Mon Dec 19, 2016 6:09 am
Contact:

Re: How do you calculate CPC (Cost Per Click)?

Post by Womay1934 »

Others would argue that 2% is too low. I’m not advocating that once you hit 2% CTR, you’re in the clear.

Foreemended1969
Posts: 20
Joined: Tue Dec 20, 2016 5:14 am
Contact:

Re: How do you calculate CPC (Cost Per Click)?

Post by Foreemended1969 »

Are you running ads on Facebook or Google Adwords? Which medium is profitable for you? For me it's not about profit only. It's about profit and tracking. If I can't track ROI accurately then there is no reason to promote ads in that medium.

Leake1944
Posts: 22
Joined: Tue Dec 20, 2016 6:00 am
Contact:

Re: How do you calculate CPC (Cost Per Click)?

Post by Leake1944 »

Are you running ads on Facebook or Google Adwords? Which medium is profitable for you? For me it's not about profit only. It's about profit and tracking. If I can't track ROI accurately then there is no reason to promote ads in that medium.

Doets1962
Posts: 123
Joined: Wed Dec 21, 2016 8:10 am
Contact:

Re: How do you calculate CPC (Cost Per Click)?

Post by Doets1962 »

it is a for china, so its very limited. if you want to target the market of china then you should go for baidu.

riyajindal
Posts: 620
Joined: Fri Jan 04, 2019 12:08 am
Contact:

Re: How do you calculate CPC (Cost Per Click)?

Post by riyajindal »

CPC is calculated by dividing the total cost of your clicks by the total number of clicks.
Your average CPC is based on your actual cost-per-click (actual CPC), which is the actual amount you're charged for a click on your ad

Arpita
Posts: 422
Joined: Mon Jan 14, 2019 11:10 pm
Contact:

Re: How do you calculate CPC (Cost Per Click)?

Post by Arpita »

CPC= Cost To Advertiser/No of Clicks

rachellesarkis
Posts: 7
Joined: Mon Mar 04, 2019 6:09 am
Contact:

Re: How do you calculate CPC (Cost Per Click)?

Post by rachellesarkis »

Here’s a formula to see how many clicks per month you’ll get on a specific keyword:
Keyword Volume * Average CTR for your industry = Clicks per month

Here’s the formula to see monthly cost of a given keyword:
Clicks per month * cost per click = monthly cost for that keyword

Post Reply

Who is online

Users browsing this forum: Google [Bot] and 0 guests