How to Increase Your Search Engine Rankings

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Trent Brownrigg
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How to Increase Your Search Engine Rankings

Postby Trent Brownrigg » Thu Dec 29, 2005 1:49 am

How to Increase Your Search Engine Rankings

When talking about search engine rankings many people ask themselves questions like; how many keywords should I put in my anchor text? What is the keyword density that I should have on the page? Should I use short copy or should I use long copy? Can I use flash or not? How many keywords should I put in my "alt" text? Etc...

A general statement to answer the above questions is that "magic numbers do not exist." The most important thing you can understand as a search engine optimization expert is that algorithms change. Just when you think you understand what is going to make you number one for a keyphrase in a search engine, something could easily change, and you might have to spend months or even years trying to figure the new algorithm.

It is better not to try to reverse engineer the algorithm, do something much easier instead... observe your top competitors. All you need to do is to understand what elements your competitors are using to make them rank in the top positions.

The main elements to getting top search engines rankings are:

- Number, quality, and relevance of inbound links pointing to your site
- Fresh, relevant, quality content (needs to be added frequently)
- Keyword density of your home page or any page you want to rank highly


LINKS, LINKS, LINKS

The first thing to observe from your competitor's sites is their inbound links. This means the number of sites that have a link pointing to their website. You can easily measure it by going to Google and typing: "link:www.yourcompetitorssite.com". However do not only do this on Google because they don't show all actual links pointing to a site. Yahoo and MSN tend to show a lot more of the back links to any given website.

Part of the observation should be not only what the links say, but where the links come from. Think about what the category is that those links come from. If you start to see a recurring pattern, you should start actively searching for links coming from that category.

Some marketers use special software for robotic content creation. They generate thousands of pages with links pointing to their sites. This practice can be very dangerous, as Google will penalize unnatural linking or violations of their terms of service. And what happens is that those links do not look natural. One day one site may have 50 links and the following day have 2000 links, which all say the same thing and come from the same IP address.

If you understand how to observe, this will never happen to you. You will learn how to look at your competitors, and observe how they are getting linked to. Then, just do what they do.


FRESH QUALITY CONTENT

The second thing to observe is how much fresh content the top sites have. Search engines love quality relevant content that is added and updated frequently. You will probably notice that the top sites in your niche have many articles and other quality content, and are continuously adding new content to their sites.

People that surf the web are usually searching for information, so content is the "fuel" of internet traffic. If you want to attract many potential customers to your site, then you need to make sure that you provide enough content which is relevant to their interests. Updating it frequently with more quality content will keep visitors coming back to your website over and over again.


KEYWORD DENSITY

The third thing you need to observe is the keyword density of your competitors. How many times should you repeat your main keywords? In which part of the web page should your main keywords be mentioned? Again, there is no magic number, it's all about observing and measuring against the top websites in your market. But what should you measure?

- Meta tags
- Alt tags
- Titles
- Names of the images on the page
- Heading tags: h1, h2, h3...
- Frequency and position of the keywords in the body text

Each one of these items should be measured independently. There are tools to run keyword density against your competitors. If you run them against the top 3 or 5 sites, you may start to understand the secrets of top rankings.

Again, your keyword density needs to look natural; otherwise you may fail in overall optimization. This is when you use keywords too often or too little. If you look unnatural, your rankings will suffer as a result.

So, what did we learn here? Basically that the key to ranking highly in the search engines is to understand what the top 5 websites in your niche are doing and to apply this to your own website optimization.

What do you do now? Get out there and start getting inbound links for your site. Add quality content to your site daily. And be sure that your on-site optimization, such as keyword density, is similar to that of your top competitors. Continue to do this every day and you will be ranking a the top of the search engines before you know it.

About the author:

Trent Brownrigg is a successful internet marketer. Learn more about all aspects of online business by reading his free home business tips.
Last edited by Trent Brownrigg on Mon Jan 17, 2011 6:08 pm, edited 3 times in total.

etech-racheal
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Re: Ranking High

Postby etech-racheal » Mon Jul 03, 2006 1:11 am

Great post. To get high SERP it is important to concentrate on your keywords. Select targeted keywords & use those keywords in your content. Also add fresh content in your site. Prepare blog; submit your site in directories. All these points will help you in getting high SERP.

weblaunchphxx
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Postby weblaunchphxx » Wed Sep 26, 2007 1:24 am

Very good post.

Trent Brownrigg
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Postby Trent Brownrigg » Wed Sep 26, 2007 9:27 am

Thanks everyone!

And I agree with the rest of you who added tips... great advice!

beamup
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Postby beamup » Fri Sep 28, 2007 3:15 am

I would like to know besides PR what are other factors for getting SERPs?

Trent Brownrigg
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Postby Trent Brownrigg » Fri Sep 28, 2007 7:44 am

beamup wrote:I would like to know besides PR what are other factors for getting SERPs?

Inbound links
Fresh content
Keyword density
Tags
Length of time your site has been around
Etc...

doreengonzales
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Re: How to Increase Your Search Engine Rankings

Postby doreengonzales » Wed May 11, 2011 10:18 am

Exert more effort in optimizing your site. Ensure that you do the effective SEO campaign. Since, effective SEO campaign is resulting to a good ranking position.

Trent Brownrigg
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Re: How to Increase Your Search Engine Rankings

Postby Trent Brownrigg » Mon May 16, 2011 8:10 am

Thanks! And although the post was written 6 years ago, it is still very much relevant today.

stunning boy
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Re: How to Increase Your Search Engine Rankings

Postby stunning boy » Thu Jun 23, 2011 10:11 am

i like the way you thoroughly wrote this thread it is useful content for seo indeed

martentaylor92
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Re: How to Increase Your Search Engine Rankings

Postby martentaylor92 » Wed Aug 17, 2011 5:44 pm

Many professionals offer video creation services to increase your search engine rankings. You can hire the services of these professionals and relax. I am also using the services.

kanaalan
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Re: How to Increase Your Search Engine Rankings

Postby kanaalan » Wed Dec 21, 2011 9:03 am

We are all aware of the fact that backlinks make up the larger part of any effective and successful Search Engine Optimization Technique (SEO). That is why the: How to get backlinks question keeps being asked every now and then on the internet, and people never stop getting enough information on this subject matter. Guess no one will ever be satisfied with the number of backlinks they already have for their websites or blogs. In this case, more is always better.

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rajababa
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Re: How to Increase Your Search Engine Rankings

Postby rajababa » Wed Mar 08, 2017 6:28 am

i think so
do high authority backlink


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