Optimization for Yahoo

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Optimization for Yahoo

Post by jimmy03 »

Hii guys ......
Some points which are of top priority for Yahoo ....

Search Engine Optimization for Yahoo!

This article is part two of a four part series on optimizing your website for the the three major search engines. Part one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN. In this article we will cover optimizing your website for Yahoo!

Yahoo! is the second biggest of the three major engines and includes an enormous network of websites. The algorithm is based on that of Inktomi which Yahoo! purchased back in 2002 as part of their plan to stop serving Google results to search queries. The algorithm itself can pose a problem for some SEO's as we optimize client websites to rank highly on multiple search engines due to the way that it deffers from Google and MSN. That said, any issue can be addressed provided that the right attention is given to the right details.

The Factors

To optimize and rank highly on Yahoo!, as with any of the major engines, specific areas need to be addressed. On Yahoo! the major areas are as follows:

* Keyword density
* Site structure
* Backlinks
* Aging

Keyword Density

As noted in the article on MSN, it would be unwise for me to specify a keyword density for you to target on your website. There are two reasons for this. First, if there is a delay between the writing of this article and when you read it specific numbers could well send you off in the wrong direction. Second, you will need to analyze your specific competitors to determine what the best density is in your area and for your type of website. Optimal keyword densities are no longer a one-size-fits-all calculation. Your industry and site-type will affect the optimal densities and thus, a complete analysis using a tool such as Total Optimizer Pro will be necessary.

Additionally, optimal keyword densities change on a regular basis and so you will need to periodically reanalyze your densities and compare them with others in the top 10 to insure that your densities remain within the optimal levels. When using Total Optimizer Pro for the onsite analysis we generally aim our densities for the upper end of the top 10 results but not aiming to be the top. Generally you will see a range that appears much like a bell curve with a couple sites in the very low range (0.5 to 1.0%) and a couple site in the very high range (5.0 to 8.0%). The rest will generally fall in the middle. Ignore those in the very low and very high range and target towards the upper end though not the highest of the remaining sites and you will be on target.

Site Structure

On no other engine is site structure more important than on Yahoo! While having a good site structure is important for a vaiety of reasons, it was on Yahoo! that Beanstalk noted the most significant gains when we brought our homepage and key internals into compliance with W3C standards (the rest of the site will be brought into compliance as part of our complete redesign scheduled for launch on April 24th). While slight gains were noticeable on both Google and MSN they were so minor that they may well have just been part of the ebb-and-flow of the results. On Yahoo! however we noted a three page jump the day the changes were picked up. No other changes to the site were performed during this time.

The site structure is important for two key reasons. First, the site structure determines the order in which your page content gets seen by the search engines and thus, whch content will be given the highest priority. Content that occurs higher up in the code of your page (not necessarily in your browser) is given a higher weight than content lower down in the code. Second, a properly structured site will be lower in code through the use of CSS, reduced or eliminated table use, etc. The reduction in code will push the content higher up the page as far as a search engine is concerned and thus, it will be given more weight.

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Post by seo.doc »

This article is from: http://www.beanstalk-inc.com/articles/s ... -yahoo.htm

you can read the whole content there...
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Post by VladTepes »

Thanks, I'm thinking of targeting Yahoo traffics now.
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Post by commentcodes »

Hello jimmy03, you can attache link, where you found info! other wise it is spammy.

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Post by monkey »

Good article, but shady to post as your own.

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Post by mdamin76 »

Thanks for the tips.

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Post by andr77 »

It's very interesting and useful tips. I'm going to optimize my yahoo traffic.
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Post by dee_el07 »

Nice article you got there! But next time, you don't need to copy and paste here, better put the link where it actually came from.. just like what 2fk did. Thanks!

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Post by neenee1966 »

Thanks for the info, I have a lot to learn!

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Post by Ka-canor »

I think the article is really informative thanks for posting this article.

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Post by therence »

Very informative entry. Can't wait to check another post from you.
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Post by seocipl »

Excellent information share here !!!

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Post by brandon123 »

Great info, but post your own content next time. :wink:

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Post by dylan55 »

Thanks for the info. Now I have resources now on how to start optimizing in yahoo search engines. :lol:

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Post by liebe911 »

Its a nice read thanks for sharing.

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