The first thing you need to decide on is how to send your emails. Probably the best way to do that is to choose an ESP (email service provider), pay a monthly fee and have access to their software. A good ESP hosts email marketing on their servers and gives you the opportunity to code an email template, send multiple campaigns and monitor their results. There are plenty of email service providers, but among the most known are AWeber, Mailchimp, Constant Contact or Campaign Monitor.
Once you’re able to send your own emails, you need to start to build your email list. You might be tempted to purchase it, but there are a couple of reasons why it’s a bad idea:
People on such list don’t know you and most probably won’t trust you enough to read your emails,
Some of these emails can be just spammy accounts that will return a bounce rate, will harm your email deliverability and reputation,
Good email addresses aren’t for sale, and you have a slight chance that you will reach people that will be truly interested in your offer,
Buying list of email readers is as lame as buying Facebook or Twitter followers!
In other words, if you want to start growing your email list, you have to do it in a legitimate way.
Create distinctive opt-in buttons on your website,
Offer valuable resources in exchange (e.g. a free ebook, a free access or discounts),
Run contests that need email address to be accessed,
Host a webinar and have users sign up with their email address,
Put a signup form on your social media accounts,
Make paid search ads link to a landing page with an email sign-up.
Remember that every time you’re asking someone for their email address, they need to see a clear benefit of doing so. They need to know what they are going to get in exchange and how often you will email them