Featured snippets are one that can change often in Google’s search results. Due to their prominent placement, they are a feature that SEOs should pay attention to when new updates are rolled out.
As some backstory, featured snippet bubble links first started appearing in November of 2020. At the time, the test (not showing for all users) had the bubble links combined with Google’s AI-generated Web Stories.
The main issue that many had with this test was Google taking content from publishers and presenting it in search results as if it was their own. The other issue is related to presenting competing sites in the bubble links.
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Star Rating Factor in Google
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Re: Star Rating Factor in Google
Agree. Schema plays an important role in SEO and not everyone is focusing on the same.
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Re: Star Rating Factor in Google
Implementing them isn't easy task.
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