SEO and Internet Marketing basics everyone should know about

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Akashshastri
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Joined: Thu Dec 09, 2010 11:19 pm
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SEO and Internet Marketing basics everyone should know about

Post by Akashshastri »

There are lots of articles on internet about SEO and Internet
Marketing. But I found most of the articles very complicated and
confusing to normal users. I found out that most of the articles gave
importance to meta tags. But in reality nowadays search engines do not
give importance to meta tags
. So I wrote this article in simple words
so that even newbies can understand.

If you are a website developer then SEO (Search engine optimization)
is an important topic to research on. It is pertaining to the
performance of your website or blog in search results of search
engines. Now have you made a blog or website and filled it with enough
of stuffs that can attract visitors but getting very low traffic? If
the answer is yes then read this article.

Around 70% of people use Google for searching on net. So when we will
talk about SEO we will give importance to Google. Considering about
Bing and Yahoo is also important but when the Google called as God of
Web is with us others make a little sense.

You can do various things to do SEO. Some companies offer to do that
for some bucks but why to give them hard earned money if you have
knowledge and time for it..

1) Quality Content: Google likes site with quality content. First of
all if you have copied the contents of your website/blog then remove
it immediately. Google dont like copycats . Google bot or crawler
knows everything. It knows whether the content is original or copied.
You should write the contents yourself. This doesn't mean you have to
make your inventions and write about it. It means write in your own
words. Learn the art of copying just like you might be doing or might
have done in your exams. Remember copying is not a crime. Getting
caught while copying is a crime. I have a tip. Get a dictionary and
change some words of the article which you have copied with its
synonyms and also change the sentence formation. Even make sure nobody
copies your content.Read this article to disable right click and text selection to avoid your content getting copied
. Important: The article should not be copyrighted and if it is take
permission from the author before publishing it on your website/blog.
So make sure you have the original and quality content on your site
and if you dont have then its useless to read the following.

2) Meta tags: If you are a web developer you should be knowing about
this. Your website should have the meta tags like keywords,
description and author. I am not discussing much on this as this is
very common and if you are not aware about this tags and how to add it
it your html then google it. Even meta tags are not so important this
days.

Before discussing more let me tell you about Google Pagerank. Google
has a scale to measure how good a website/blog is. The scale has a
measure of 0 to 10. Google uses this scale and index websites/blog for
the search results. I will discuss more about Google Pagerank later in
this article.

3)Submitting your site to the search engines: Submit your site to the
search engines like Google, Yahoo and Bing. For submitting to google
goto http://www.google.com/addurl.html.
Note: Google crawler is so intelligent that even you dont need to
submit your url to make presence of your website/blog felt. If your
website/blog has back links, the crawler will automatically start
crawling your site. I will explain about Back links later in this
article.

4) Socializing : Socializing cant be called SEO. But this can be
included in internet marketing. Start commenting and be active on the
blogs that have similar topics of your site.
Join related forums and help others with useful answers and information.
Contact the bloggers on your topic and tell them that you've just got
started blogging and also tell them that you may require help in the
future.
Be an active guest blogger on related blogs. If people likes it,
they’ll be your daily reader from the next day. I think this is one of
the most effective way you can attract daily visitors.
Start tweeting & facebooking your articles. Place facebook page widget
and recommend people to join it. Most of the web users uses facebook.
For making the most, you’ll have to spend a good time establishing the
social media strategies.
NOTE: Do not spam while commenting or Google will penalize you in
search results instead of doing any good. Always comment on do-follow
blogs. Search in Google for a list of do-follow blogs on your site
niche(topics).

5)Submitting to directories: Directories are the sites which keeps a
collection of good website or blogs under various topics. Now some
directories accept listing of any site if you offer them money. They
are useless. Rhe best directory on web is http://www.dmoz.org. It is human
edited and they select only websites with original and quality
material. That is why I was giving importance to quality in first
point. Now if you get submitted in the directory , you have won half
the game. Google gives much importance to website listed in dmoz. Your
Pagerank will also increase.

Google Pagerank is decided by quality and number of backlinks you have
to your site. Backlinks are the links to your webite or blog from some
other site. The higher the pagerank of the site you have bank-link the
higher the chances your site will have good pagerank. Dmoz has
pagerank of 9!!!

There are many more ways for SEO. The listed above are just the
basics. Others include posting videos on youtube, seo for image
search, creating an sms group etc. So happy Search engine optimization
and Website Marketing.

Note: This article should not be reproduced on other sites.

About Author:
I am Akash Shastri, a 18 year old blogger from India. I started
blogging from the age of just 13 year! I am currently pursuing BCA (
Bachelor of Computer Application) & I am a computer geek. I love to
explore technology especially related with computer. Visit my blog: jabroo.blogspot.com

Zazenju
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Joined: Fri Jan 07, 2011 2:09 am
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Re: SEO and Internet Marketing basics everyone should know a

Post by Zazenju »

Very informative post. You covered the basics well.
However you mentioned that "Socializing cant be called SEO" which is partially correct. Twitter and FaceBook links give ranking boost and this has been confirmed in the latest Google Webmaster video by Matt Cutts.

homoeo
Posts: 4
Joined: Wed Jan 12, 2011 3:03 am
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Re: SEO and Internet Marketing basics everyone should know a

Post by homoeo »

It is nice information and some tips. But I think as you keep on using them you automatically come to know all the tips and tricks of SMM. Isn't it?

infomesh
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Joined: Tue Nov 23, 2010 1:05 am
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Re: SEO and Internet Marketing basics everyone should know a

Post by infomesh »

yes great job akash. covered some good informative tips.

shailenderkumar
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Joined: Tue Jan 04, 2011 10:53 pm
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Re: SEO and Internet Marketing basics everyone should know a

Post by shailenderkumar »

These are basic & important points which you have mentioned here. 8)


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