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Many large companies discourage the practice of deep linking into pages on their own websites as it allows visitors to go directly to a specific page of interest and avoid their sponsor advertising or other such features that may be a source of profitability for the company. Deep linking however is very desirable to an average internet user who is intent on going directly to the relevant pages of interest. The truth is that companies or owners of website can actually benefit by allowing deep linking to pages inside of their websites.
Deep linking improves the usability of a website for their visitor, new internet users or users less knowledgeable in the ways of web world are most likely to easily find what it is they are looking for by going directly to a page within a site by clicking on a deep link. Imagine for a moment you were searching for a particular recipe, chicken casserole for example, when you click on a link that promises a chicken casserole recipe, not a whole lot of other information with little or no clue of how to find that cherished chicken casserole. Allowing your site visitor to go straight to the recipe they are looking for ensures that you will have a returning visit, confusing and disappointing your visitor is not the best way to create interested visitors.
Certainly there are even more advantages for allowing deep linking into your website. Allowing deep linking makes it far easier to follow your website visitors viewing tracks. Your website stats will display exactly what pages and information your website visitor was interested in viewing when they entered your website. This will clearly define what you have that is of value and know the true popularity of your website content.
Deep linking also greatly improves your websites attractiveness for search engine rankings. Take for example a website devoted to dogs that provided links to each specific breed of dog from the homepage, when someone searching the internet is looking for Husky information the search engine will include this website and the person looking easily find what they are looking for on your website.
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