Keyword Research Is Your Key To Success

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kevgibbo
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Post by kevgibbo »

Keyword research is a very important part of SEO, I reviewed the keyword research tools a while ago which may be useful.

StephanToth
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Keyword SEO tools

Post by StephanToth »

While I partly agree that keywords are a very important part of search engine ranking I do not believe that a computer programme or other tools are the be all and end all of keyword generation and optimisation. This is a far too simplistic approach to the subject. Initiated firstly by computer programmers and then pushed by affiliates attempting to make money out of inexperienced and of unsuspecting web users.

The fact of the matter is that all the principles of hardcore marketing and direct copy come into play long before one thinks about targeting keywords. It is no good at all using keyword-ranking tools to find the best keywords for a product or service if it is then indiscriminately flooded into in poor copy. Good direct copy will always deliver the best sales message and in doing so promote the best keywords that are highly relevant for that particular product or service and its target market.

It is a common myth on the web today that long copy with lots of recommendations and repeated sales messages sell. In my opinion this is not the case. I believe that long copy wastes users time and can become very annoying to read especially if the important information is obscured. Many a time have I read the first couple of paragraphs and made up my mind to buy, only to have to scroll down 5, 6 or 7 pages of waffle to find the price or the buy button. In a lot of cases I cannot find this information and just give up and look for an alternative product.

It is far better to write the direct copy in clear concise everyday language avoiding technical terms where ever possible. Provide the user with enough information to satisfy their needs and have references to further information should s/he wish to dig deeper. Then, most improtantly, come to the point as clearly as possible.

Once this has been done, there should be only a very few real 'key words' that can be used for the benefit of search engine optimisation.

There should be no need to use a keyword 'boring' three or four times in every sentence to get the document recognised and ranked highly; because the keyword ranking is based on a ratio of keyword repetitions in relation to the size of the whole document. It therefore follows logically that the longer the document the more keyword repartitions will be needed to get it ranked and consequently, that shorter documents will be more concise, easier to read, more interesting and also require less keywords to keep the keyword/content ratio in balance for search engine optimisation purposes.

By Stephan Toth <a href="http://www.london-directory.biz">London Directory</a>
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VladTepes
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Re: Keyword Research Is Your Key To Success

Post by VladTepes »

montyauto wrote:Keyword Research Is Your Key To Success
By Ken Katz


If you find the right keywords you will more likely find success on the internet. Keywords drive the search engines and many webmasters know this but they still fail to find the best keywords for their website.

The best tool for this is the father of keyword research, Wordtracker. Most SEO's believe that Wordtracker will give the best results, especially when compared to the Overture keyword finder. You must be a paying subscriber to use Wordtracker but they do have a free trial subscription.

Another "pay as you go" keyword site and in my opinion is as good if not better than Wordtracker is the newer Keyword Discovery site. They were a little shaky when they started a few years ago, but have grown into a formidable opponent to Wordtracker.

The Overture keyword tool is a free tool. Many SEO's frown upon Overture because they feel the results are not accurate, I tend to like them. Overture's results are not as precise as Wordtracker or Keyword Discovery. Overture tends to lump all singular and plural phrases into one singular phrase category. This makes knowing what is searched for hard and you have to guess which keyword term to use as in "automobile" or "automobiles". You have to think to yourself how you would search for the term and go with your gut feeling. Wordtracker gives you results for both terms and is a little more accurate.

There are many keyword tools that use Overtures keyword research. A free tool and one that I recommend is Good Keywords, by Softnik Technologies. It can be downloaded free from their website.

Digital Point’s free Keyword Suggestion tool at digitalpoint.com is an excellent tool that will give you both wordtracker and overture keyword suggestions. Though, you are limited to the first 10 keywords on Wordtracker.

Finally, Google's Keyword tool at: adwords.google.com/select/KeywordTool is also a very good tool to try. It is suppossed to be used for your adwords campaign but it can find nice targeted keywords and it is a free tool.

Finding the right keywords for your site is not very hard. Though I think it is important to do research and not rush into it. You must come up with the initial search term you are thinking of using. Then input it into one of the keyword search sites and see what keywords they find.

Look for phrases instead of single words. It is best to look for 3 to 5 word phrases. This will ensure that searchers who are looking for your product are really interested in that keyword and not just browsing general keywords to see what they can find.

Searchers don't look for Acne. They might be looking for "acne skin conditions" or "acne cream that works". These terms are much more targeted and though they might get fewer searches than just the word, "acne", you will have visitors to your site who are interested and more willing to buy.

Now, compile a list of the best keywords or keyword phrases. This might be five or fifty and it depends on how large you want your site to be. Go to Google.com and do a Google search for each keyword. Look at the results in the top right hand corner. This will tell you your competition.

Now you must do a little analysis. You are looking for keywords that have the most searches from the tool you used and the least number of competing sites as listed in your Google results.

You will need a spreadsheet for this. If you don't have one go to OpenOffice.org and download their Open Office suite. It is a very good product and comparable to Microsoft Office Suite.

Start your spreadsheet program and you will need to use three columns. From left to right label the columns: Keyword searches, Google Competition and S/GC. For, every keyword fill in the column. The first column will have the searches from your Keyword Suggestion Tool. The second column will have the results from the Google Competition results you found from Google. In the third column you will divide the searches by the Google Competition. You want keywords with a lower S/GC. The lower score the better. A lower number tells you that for a given keyword there will be less competition for the searches performed by searchers.

Choose the best keywords from your list and these will be the keywords you will want to focus on with individual web pages on your site. This brief introduction into keyword mining will get you started on the right track to acquiring traffic to your website. Good Luck.

Article Source: http://EzineArticles.com/?expert=Ken_Katz
helpful article mate, thanks for sharing...
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ujju
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Re: Keyword Research Is Your Key To Success

Post by ujju »

great tips. Thank you so much.

pournima
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Re: Keyword SEO tools

Post by pournima »

StephanToth wrote:While I partly agree that keywords are a very important part of search engine ranking I do not believe that a computer programme or other tools are the be all and end all of keyword generation and optimisation. This is a far too simplistic approach to the subject. Initiated firstly by computer programmers and then pushed by affiliates attempting to make money out of inexperienced and of unsuspecting web users.

The fact of the matter is that all the principles of hardcore marketing and direct copy come into play long before one thinks about targeting keywords. It is no good at all using keyword-ranking tools to find the best keywords for a product or service if it is then indiscriminately flooded into in poor copy. Good direct copy will always deliver the best sales message and in doing so promote the best keywords that are highly relevant for that particular product or service and its target market.

It is a common myth on the web today that long copy with lots of recommendations and repeated sales messages sell. In my opinion this is not the case. I believe that long copy wastes users time and can become very annoying to read especially if the important information is obscured. Many a time have I read the first couple of paragraphs and made up my mind to buy, only to have to scroll down 5, 6 or 7 pages of waffle to find the price or the buy button. In a lot of cases I cannot find this information and just give up and look for an alternative product.

It is far better to write the direct copy in clear concise everyday language avoiding technical terms where ever possible. Provide the user with enough information to satisfy their needs and have references to further information should s/he wish to dig deeper. Then, most improtantly, come to the point as clearly as possible.

Once this has been done, there should be only a very few real 'key words' that can be used for the benefit of search engine optimisation.

There should be no need to use a keyword 'boring' three or four times in every sentence to get the document recognised and ranked highly; because the keyword ranking is based on a ratio of keyword repetitions in relation to the size of the whole document. It therefore follows logically that the longer the document the more keyword repartitions will be needed to get it ranked and consequently, that shorter documents will be more concise, easier to read, more interesting and also require less keywords to keep the keyword/content ratio in balance for search engine optimisation purposes.

By Stephan Toth <a href="http://www.london-directory.biz">London Directory</a>

Nice posting !!!

Micko07
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Re: Keyword Research Is Your Key To Success

Post by Micko07 »

A key element in making your interactions successful is to: A), realize you are the most important element in the situation ..

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