For discussion of general Search Engine Optimization, not specific to any engine.
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Postby Cole001 » Fri Jan 20, 2012 4:13 am


Search Engine Optimization improve the visibility in the search engine with "organic" or "natural". Some SEO methods are incorporated during site development and some can be added at any time or on an ongoing basis such as link building. Most methods don't cost a lot of money, but some require a considerable investment of time. The time commitment will prove to be worthwhile as it is amortized over the life of the site at no financial cost.

Search Engine Marketing basically includes any techniques to produce traffic that cost money. Pay Per Click advertising is the best example. These "paid listings" or "sponsored results" appear alongside or on top of organic results for the same terms. PPC terms are often sold through auctions. More general or popular terms are more expensive to bid for than targeted or less popular ones.

Thanks & Regards,

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Re: SEO vs SEM

Postby VladTepes » Mon Jan 30, 2012 12:32 am

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Re: SEO vs SEM

Postby SmithJones » Fri Feb 24, 2012 3:36 am


Long-Term ROI - Typically with organic SEO the work will continue to increase rankings for months or even years after the campaign is ended. Meaning you will have a long-term ROI.

Compounded Interest - Google will continue to give more credit for links that have been linking to you for a longer time meaning the longer a back link is pointing to your site the more authority it builds and the higher you rank even if no more work is done.

Longer Time to See Results - While organic search engine optimization takes lasts longer then PPC it also takes longer to see an increase in traffic.

Larger Upfront Investment - While PPC can be started on a shoestring budget organic SEO typically has a higher point of entry.

No Guarantee - Because you are not simply buying advertising you don't know how many clicks or impressions you will receive.


Instant Traffic - Since you are purchasing advertising you will notice traffic within minutes of activating the account.

Split Testing - You can split test several ad copies to see what add copy converts better.

Better Tracking - PPC campaigns typically have better tracking where you can track each campaign and get very accurate estimates on CPL (cost per leads) and CPA (Cost per action)

No Long-Term Benefits - While campaigns to show results quicker there is no long-term benefit to running a SEM campaign. When the money stops so does the traffic.

Smaller Audience - The search engines clearly mark their sponsored listings and many people do not click on them because of this. This means you are hitting a much smaller audience then organic SERPs (search engine result pages)

Click Fraud - Because search engines also buy traffic from other sources there are many cases of something called "click fraud" which basically means you pay for a robotic to click your link, but shows as real traffic.

Thanks and regards
Smith Jones :mrgreen:
Smith Jones.
SEO Company India

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Re: SEO vs SEM

Postby techfreakd » Tue Feb 28, 2012 3:07 am

you do on page and off page activity its called SEO(search engine optimization) and you do all SEO activity like on page, off page, PPC (pay per click) its called SEM(search engine marketing).

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Re: SEO vs SEM

Postby atomitservices » Sat Mar 03, 2012 7:23 am

Mike22 wrote:SEO is one part of SEM.

SEO=Organic Visits
SEM=Paid Visits(Advertisement)

SEM - Include SEO and PPC.

SEO is a free Listing or Organic SEO

Richard Peet
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Re: SEO vs SEM

Postby Richard Peet » Mon Mar 05, 2012 12:06 am

SEO vs SEM actually the same thing but SEM is a much broader term than SEO

Flash Design
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Re: SEO vs SEM

Postby Flash Design » Mon Mar 05, 2012 2:48 am

Search Engine Optimization (SEO) is the process of creating or adapting web pages so that they are easily indexible by Search engine spiders. SEO includes "optimizing" factors on the page to help computer programs to identify the content that is contained on the page.
Search Engine Marketing (SEM) is a strategy that includes using SEO to be able to get a given page to have a high rank within search engine results and then to use those results to market a product or service.

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Re: SEO vs SEM

Postby Marvel » Fri Mar 09, 2012 3:40 am

The main difference between search engine marketing and search engine optimization is the placement of websites that gain their ranking through search engine marketing techniques. These listings are known as paid listings and are not included with the organic listings in the center of the search engine page. They are usually placed around the center, most commonly on the top and on the right, although in some search engines they are on the left and wrap around the bottom as well.

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Re: SEO vs SEM

Postby Muirenn » Mon Mar 19, 2012 2:32 am

Search engine optimization is a process of improving the visibility of the website in the search engine like Google, Yahoo. In search engine marketing focuses on the paid aspect of gaining rank on a search engine. The main difference between search engine marketing and search engine optimization is the placement of website that gain their ranking through search engine marketing techniques.

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Re: SEO vs SEM

Postby nanv » Thu Mar 22, 2012 10:38 pm

SEO is a very useful method for improving your site into the search engine. It is used to get higher rank in SERPs. Ethical SEO can give you the best ROI and build a brand reputation for your site. With Organic or unpaid SEO you can get your desired rankings. But remember it's not one time activity.

On other hand, SEM stands for Search Engine Marketing and it is used to improve visibility for your site in top position in search engines, SEO is a part of SEM. Search Engine Marketing gives you an immediate result as you have to do online advertisement. You need to pay for your ad network.

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Re: SEO vs SEM

Postby quadradesign2 » Thu Mar 29, 2012 10:47 pm

Nice information shared.... Everyone should aware of these topics.. Thanks for sharing..

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Re: SEO vs SEM

Postby jerrydu » Wed Apr 18, 2012 8:23 am

SEO is a technique of doing SEM which is search engine marketing. SEO helps in doing organic search engine marketing. It helps website to get good ranking on search engine organic listing. Whereas SEM can be done in two ways one is paid way and second is unpaid... SEO comes in unpaid way of doing SEM...

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Re: SEO vs SEM

Postby onlineedublog » Wed Apr 18, 2012 11:38 pm

I have always been in favor of SEO and organic searches but due to recent changes i have to say people should focus on SEM more now to get better presence on internet to come out of hiding and be the real person and try building more followers..!

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Re: SEO vs SEM

Postby justinthomsony » Mon May 14, 2012 11:11 pm

Well, the both of one are really promising ways for Internet marketing. SEO is one of unpaid way to get traffic to our site. It's one of time consuming but most promising and affordable way to improve site visibility in search engine. SEM stands for Search Engine Marketing. It's one of paid way to get traffic. This one is also promising to improve the popularity of our website. But, I will go for SEO, It's extremely powerful and best way for Internet marketing.

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Re: SEO vs SEM

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