10 Bing Search Engine Optimization (SEO) Tips

[cookies186]

As Bing continues to develop and grow, more and more webmasters would want to know how they can improve their site rankings on Bing. Here are some Search Engine Optimization (SEO) tips to increase your website’s ranking on Bing:

Bing SEO Tip 1: Web Page Title
It is very important that your page title contains the key words that would summarize the contents of your page

Bing SEO Tip 2: Your Web Domain Age
Bing favors websites with older domains. Essentially, the earlier you register/create your domain, the better Bing will rank you website. So if you are looking into developing a new website, it would be best to purchase or use an older domain.

Bing SEO Tip 3: The right amount of Text
Bing appears to give pages with 300 – 500 words with higher rankings. Unlike Google, Yahoo, or Cuil, Bing seems to focus more on the relevance of the page title to the contents on the page.

Bing SEO Tip 4: A lot of quality links
It is important to build as many back links to your website as possible. However, a good link is sometimes better than 100 regular links and a bad link will actually lower your rankings. So be sure that the links to your page are strongly related to your contents.

Bing SEO Tip 5: Static Links are better
Is best to keep all your URLs static and simple. A static URL is easier to bookmark and easier to index.

Bing SEO Tip 6: Linking to other web pages
In contrast to Google, Bing does not penalize your page rankings if you create a link to a page outside of your website. However, since Google does penalize your rankings, it would be best to limit the amount of external links for the optimal result.

You can still have external links while not leaking your page’s link juice or be penalized. All you have to do is to add rel=”nofollow” in all your link tags.

EX: ?a href=”samplelink.html” rel=”nofollow” >

Bing SEO Tip 7: Be friendly to the web crawlers
Be sure to have a “robots.txt” file in your main directory that allows the MSNBot to crawl your site. You should also prevent web crawlers from crawling specific files and folders.

Bing SEO Tip 8: Organized HTML coding style
Bing likes web pages that are designed and coded according to W3C (World Wide Web Consortium) standards. This means that you should design web pages with well-formed HTML tags & codes, be sure that your page does no have any unclosed tags or broken links. You can use the W3C validation service

HTML Code:
validator.w3.org/

to test your page.

Bing SEO Tip 9: Update your pages
If a page from your website is removed or changed to a different URL location, then you need to redirect your visitors to a new web page.

Bing SEO Tip 10: Protect your users
Your web site should not lead visitors to unwanted malware or third-party websites that contain malicious contents or contents that are unrelated to your page.

[romi2]

As Bing continues to develop and grow, more and more webmasters would want to know how they can improve their site rankings on Bing. Here are some Search Engine Optimization (SEO) tips to increase your website’s ranking on Bing:

Bing SEO Tip 1: Web Page Title
It is very important that your page title contains the key words that would summarize the contents of your page

Bing SEO Tip 2: Your Web Domain Age
Bing favors websites with older domains. Essentially, the earlier you register/create your domain, the better Bing will rank you website. So if you are looking into developing a new website, it would be best to purchase or use an older domain.

Bing SEO Tip 3: The right amount of Text
Bing appears to give pages with 300 – 500 words with higher rankings. Unlike Google, Yahoo, or Cuil, Bing seems to focus more on the relevance of the page title to the contents on the page.

Bing SEO Tip 4: A lot of quality links
It is important to build as many back links to your website as possible. However, a good link is sometimes better than 100 regular links and a bad link will actually lower your rankings. So be sure that the links to your page are strongly related to your contents.

Bing SEO Tip 5: Static Links are better
Is best to keep all your URLs static and simple. A static URL is easier to bookmark and easier to index.

Bing SEO Tip 6: Linking to other web pages
In contrast to Google, Bing does not penalize your page rankings if you create a link to a page outside of your website. However, since Google does penalize your rankings, it would be best to limit the amount of external links for the optimal result.

You can still have external links while not leaking your page’s link juice or be penalized. All you have to do is to add rel=”nofollow” in all your link tags.

EX: ?a href=”samplelink.html” rel=”nofollow” >

Bing SEO Tip 7: Be friendly to the web crawlers
Be sure to have a “robots.txt” file in your main directory that allows the MSNBot to crawl your site. You should also prevent web crawlers from crawling specific files and folders.

Bing SEO Tip 8: Organized HTML coding style
Bing likes web pages that are designed and coded according to W3C (World Wide Web Consortium) standards. This means that you should design web pages with well-formed HTML tags & codes, be sure that your page does no have any unclosed tags or broken links. You can use the W3C validation service

HTML Code:
validator.w3.org/

to test your page.

Bing SEO Tip 9: Update your pages
If a page from your website is removed or changed to a different URL location, then you need to redirect your visitors to a new web page.

Bing SEO Tip 10: Protect your users
Your web site should not lead visitors to unwanted malware or third-party websites that contain malicious contents or contents that are unrelated to your page.

Thanks for your great advice, hope i can better rank on bing

[OutsideLights]

For my part, I would suggest to continue optimising for Google. I think Bing is doing its best to copy google's algorithm.

[lukestarks]

It was a very helpful tips indeed. However, I assume that the tips provided here will be for Bing only. The problem I found in this post was the tips was also applicable for both Yahoo and Google. So why make a title especially for Bing eventhough the tips provided can also be used to rank in both Yahoo and Google?

[probafix]

You have shared many tips on bing. Its really good. The most important thing matters is KW in URL then relevant back links..

Choosing KW as same as URL or relevant to URL will help you to get SERP ranking in Bing..

The results you get when you search with Bing are relevant, yet they are very different from Google's.

Bing is more likely as good as Google when it comes to delivering search results–even better than Yahoo. Google is further improving their service as a response to the existence of Bing.

[cecille20]

Where did you get this info? Did you already applied it?

[Jagbani]

Thanks this is a really good tips.....

[wildnettechnologies]

Thanks for such new tips and techniques, All your given 10 points are very effective and meaningful.

[paulwalker]

Such a niceinformation you have shared here. It will help me for optimization. Thanks for enhance my knowledge. These information also help to seo beginner.

[myndconsulting]

thanks for the infos! so that's why our page results on bing and google are almost the same on some target keywords since they both somewhat identifies quality links on ranking a page. unlike yahoo who's concern is on keyword density

[Karan Singh]

I think these are all same points to get registered in Google. All search engines have almost same norms to get indexed in them.