How Google give keyword ranking

[smithwills]

Hi, please tell me.
What type of factors Google use for given keyword ranking?

[doreengonzales]

Google determine the keywords ranking by the site backlinks, traffic and content.

[my_misyel]

as far as I know, Google uses the quality and quantity of a website's inbound links as their basis when ranking sites. They also look at the content and keywords placement that every page has.

[VladTepes]

Google don't give the ranking factors for they are very complicated, instead they give ranking guidelines and tips on how to rank. People just have to follow and aim for better quality as they can to get better rankings.