Link churn

For discussion of general Search Engine Optimization, not specific to any engine.
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oliviasrodriguez
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Joined: Tue Sep 25, 2012 2:53 am
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Link churn

Post by oliviasrodriguez »

What is link churn? I read on my email but i can't understand the terms.

curtis1
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Joined: Fri Dec 07, 2012 6:00 am
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Re: Link churn

Post by curtis1 »

Link churn which is mentioned in this patent application is "computed as a function of an extent to which one or more links provided by the document changes over time." Basically that means the rate a link and/or its anchor text change from an origin's page or document. The patent application discusses that Google may apply a penalty of your "link churn" is above the threshold, i.e. "63. The method of claim 62, wherein adjusting the ranking includes penalizing the ranking if the link churn is above a threshold."

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