Top App Store Optimization Tips to Improve App Visibility

[torieyang]

You went through the trouble of designing a killer app with slick functionality that’s ready to add value to its everyday user. But there’s a major problem: The only ones who can find it are those who know about it.
Following are some App Store Optimization tips for you to help you improve app visibility and get more app installs.

1. Set Up an Icon Experiment
This is an easy way to do A/B testing on your audience. To ensure that your icon isn’t leaving downloads on the table, create up to three variations that feature different colors, images, etc.
2. Revisit Your Title - Keyword Density Matters
What does this mean? In a word, you have two options when crafting your app’s title:
--If your goal is to rank for more terms, adding the terms to your title is the way to go.
--If you want to increase your rank for a specific term, reduce the total number of terms in your app’s title, making the targeted keyword more prominent.
3. Get App Reviews and Respond to Them
User reviews serve as strong quality indicators to app store browsers. You need to communicate with them to make them enjoy your app better. Get app Reviews will make your app reliable and popular to users.

All the methods can help improve app visibility in app market. Hope it is useful to you and if you have any question, you can contact me!