Why blog posting is important? if it is only for link building then we can post articles and press releases, which have more depth details about a site and its products.
some how i feel blogs are as personal view, how does it help to promote our online business?
Blogging can bring a lot of benefits to a company. One of them is that it becomes a venue for your customers to know new products, latest offers, which in turn, can lead to direct sales. You can also increase traffic by posting interesting articles in the blog.
If people like what they see on your blog then they will probably bookmark it and come back for some fresh content. If you are lucky enough they may social bookmark it and you oculd possibly get thousands of visitors from that.