Search Engine Forums, SEO Forum

hi,
What is the difference between SEO and PPC?

PPC has a better conversion rate. It's true that PPC converts slightly higher than SEO in a keyword-to-keyword comparison. But 88% of the traffic comes from SEO and 12% from PPC.
• PPC is easier to customize. Search engines have more controls on what can and can't be included in a paid search ad. Best practices aside, an SEO can make a title tag say whatever they want.
• PPC is easier. PPC is easier to set up in the short-term. But it's just as easy for your competitors, eliminating the competitive advantage.

Search Engine Optimization (SEO) is a process whereby your website is optimized so that it appears higher in Google’s organic search results (the normal search results.) wherein in PPC Advertiser places ads on search engine result pages or displays them on a network of sites that has opted in.

alyssastuab87 wrote:Search Engine Optimization (SEO) is a process whereby your website is optimized so that it appears higher in Google’s organic search results (the normal search results.) wherein in PPC Advertiser places ads on search engine result pages or displays them on a network of sites that has opted in.

Well Said!
alyssastuab87

it is an internet business blueprint use for absolute cartage to website. In this address we ambition company on their website through acquaint of keyword on seek engine for this we pay money to seek engines for every clicks.

PPC(Pay per click) works by establishing a set of keywords and then building an ad using optimizing for those keywords that links back to the website.
SEO(search engine optimization) works by optimizing the structure and content of a Web page for a set of determined keywords so that it is viewed as reputable by the search engines.