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To avoid rules of all search engines is called black Hat seo.

According to the Search Engine Optimization (SEO) terminology, Black Hat SEO refers to the tactics, methods and ways which are against the search engine rules, moreover they only focus on search engines rather than human audience. Black Hat SEO can also be called as Unethical SEO, as it works on the methods which are banned or not accepted by the search engines.

Black Hat seo is customarily defined as the practice of using unethical techniques to make your search rankings goes up.In short black hat tactics avoid rules of search engine.

Violating the guidelines of Search engine is black hat SEO.Black hat SEO refers to attempts to improve rankings in ways that are not approved by search engines and involve deception. They go against current search engine guidelines.