Search Engine Forums, SEO Forum

* Links ARE Usability
* Links Create Direct Traffic
* Links Build User Trust in You
* Links Build Search Engine Trust in Your Site
* Links Tell Search Engines and Users What Your Pages Are About
* Links Establish Your Site in 'Communities'
* Links Are Free Advertising
* Links Are Trackable and Provide Market Intelligence
* Links Reveal Strategic Partnerships
* Links Are Assets - They Add Value to Your Property

Link means your vote to search engines. More links means great possibility for people to find and view your site.

There are some rumors going around the SEO blogs and forums that google is no longer putting as much weight into backlinks... just FYI, don't know if is true or not.

I guess, the main purpouse of backlinks is to increase your site popularity among visitors. It means the better chance to find your site.

Have a great day

Link building is one of the factors to consider if you want to promote your site. That's the importance of links in a website. The more links, the more chances of increasing traffic to your site.