White Hat SEO

[RichardRoby]

White Hat SEO follows the terms and conditions defined by the search engines. White Hat SEO uses organic methods or considered some factors for optimize any site such as:
Images and video
Site architecture
Written content

[PaulLejoy]

Yes I agree with you, but 2015 marks a new era in link building, you should apply the following methods for White Hat SEO:

-> You will need to turn your focus to semantic search. It’s a bit like long-tail word search.
-> Use the Skyscraper Technique to produce high quality content and have that published at a quality source
-> Go Local, Users who make searches such as “[Product Service] + [Location Name]” should be able to see improved results that include rich snippet such as images, ratings and lists. Also local directories such as Yelp, should also contribute to better rankings.
-> Make sure that you follow Keyword Prominence rules i.e. using main keyword in title, description, heading tags, body content and image alter tags so perfectly that it responds to users queries.
-> Users hate outdated sites and so does Google. So update the website content regularly.
-> PageRank is no longer the most vital SEO parameter. In 2015, you should be looking for websites with a high domain authority (should have score of at least 50 out of 100) with relevant niche and proper content for the backlink that matters! (number of links don’t matter).

[Xtremeux]

In SEO terminology, white hat search engine optimization refers to the usage of optimization strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

[JillADDison]

Yes. You are right.

[Andrewmwilliams]

White hat SEO completely follows search engine terms and conditions. The White hat SEO gives quality backlinks that are considered by search engines. You can check this by using web analytics tools.