Tragic death of rankings

[Wishbone]

Read and listen to why rankings are dead.

http://www.webpronews.com/topnews/2008/ ... on-its-ear

[nadalinv]

So many things in that article make no sense to me. For example, why is video automatically considered 'better' than no video? Personally, I don't like sites with video - I can't watch them at work, they don't always load, I don't want it cluttering up my screen. So why should a site with video get a higher ranking than a site without?

I think personalized search sounds goodin theory, but won't be that great in practice.

[moo baa]

That's quite worrying that's things are changing so much all the time you don't know where you are half the time.

[AS-9]

So many things in that article make no sense to me. For example, why is video automatically considered 'better' than no video? Personally, I don't like sites with video - I can't watch them at work, they don't always load, I don't want it cluttering up my screen. So why should a site with video get a higher ranking than a site without?

I think personalized search sounds goodin theory, but won't be that great in practice.

Things change as time goes on and that's just what they think is what's going to happen base on some studies they conduct I believe.

[my_misyel]

We really need to update ourselves on the latest happenings in Search Engine world.