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what is social media optimization (smo)?

Using the social sites and social bookmarking sites to market your website. It can mean posting to them when you add a new blog entry or creating a friends group with similar interests as you and leveraging this relationship for your marketing. There are unlimited possibilities. Think viral.

I think every SEO use this social site,... they say its very powerful when it comes to marketing and traffic.

Moreover, social media optimization is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

SMO pertains to the process of optimizing the company's role on the web in order to boost sales and improve visibility, traffic, and overall web presence.

I'm more comfortable using Social Media to introduce and promote my site through related groups.