More about keyword

For discussion of general Search Engine Optimization, not specific to any engine.
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myrnakelisd
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More about keyword

Post by myrnakelisd »

i want more information about Keywords & Keyword Phrasesjavascript:emoticon(':?:')

mdamin76
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Post by mdamin76 »

Can you elaborate? What type of information on keywords that you're asking for?

aartig
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Post by aartig »

Making your Web site attractive to search engines is a key factor for your success by creating those words by which your site pages can be recognized is the keyword. :) :wink:
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madness222
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Post by madness222 »

Keyword Optimization: Individual Words or Phrases?

Consider two pages which simply feature large images, for example, pictures of two charts. The first page has the following meta keywords tag:

(1) <meta name="keywords" content="keyword analysis, keyword optimization">

The second page has the following meta keywords tag:

(2) <meta name="keywords" content="keyword, analysis, optimization">

If you search using the keyword phrase "keyword analysis" with and without the quotation marks, the first page will rank higher than the second page every time, all else being equal. The same goes for the keyword phrase "keyword optimization" and for the individual keyword, "keyword." On the other hand, the second page will win for the keyword searches "analysis" and "optimization."

Now consider a third page with a picture of another chart. The third page has the following meta keywords tag:

(3) <meta name="keywords" content="keyword analysis, keyword optimization, analysis, optimization, keyword">

With the addition of this third page, the results for our competition are shifted. Now the third page, which includes the words and phrases, wins for every single search, including keyword analysis, keyword optimization, keyword, analysis, and optimization.

The answer to the original question above is yes, kind of. You should duplicate words in similar phrases, but you should also enter in the individual keywords. The final optimized keywords list for the original question would be:

<meta name="keywords" content="historical research, historical writing, research, writing, historical">

source: http://www.seologic.com/faq/keyword-optimization.php
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myndconsulting
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Post by myndconsulting »

Nice post. Thanks for the info.. this is a great help to me..

Roger_Silvester
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Post by Roger_Silvester »

A very important point is to not aim for no.1 rankings on one word keywords or the most popular key phrases for starters; you'll have a hard time doing so given all the competition - and really, there's no need to.

If you achieve good rankings on a slew of 2, 3 or even 4 semi-popular keyphrase combinations, you'll most likely do very well in terms of traffic. Search engine users are a little more savvy these days and tend to use multiple word queries in their searches to help narrow down the results as often they are disappointed with the results on the most popular terms.

And hence Long Tail Keywords should be given more importance.
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rayter
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Post by rayter »

If you want to be listed by SEs, and be found by customers under a particular keyword, you must build pages to match each keyword or keyword phrase. This is the proper use of keywords.

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