How you will observe to find problem why website is not ranking?

For discussion of general Search Engine Optimization, not specific to any engine.
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SerenMckay
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How you will observe to find problem why website is not ranking?

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How you will observe to find problem why website is not ranking?
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LisaHandson
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Re: How you will observe to find problem why website is not ranking?

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First of all, I will check any kind of over optimization like over use of same anchor text, so many backlinks from penalized websites or same type of link building method every time or too many back links in less time etc.
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