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What do you know about the Florida update?

Florida update happened on November 16th 2003. This update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the*search results*before presenting it to the user by applying filters.

Google commenced an update (the Florida update) in 2003 which had a catastrophic effect for a very large number of websites and, in the process, turned search engine optimization on its head. It is usual to provide alphabetical names to Google’s updates in the same way that names are given to hurricanes, and this one became known as “Florida”.

Florida update happened on November 16th 2003. This update applied stemming, maintained local rank, penalized over optimized sites by applying filter etc. In short, it modified the search results before presenting it to the user by applying filters.